SALONI means beautiful in Sanskrit, and true to its name, the brand empowers its customers of all ages to experience the unabashed joy of living life in different hues. The brand’s unique alchemy comes from Saloni’s own story, her love of textiles, and her intuitive sense of everyday dressing. For Saloni, creating beautiful things is a meditative journey, inspired by her childhood in India and a nomadic life lived between Hong Kong, Seoul, London, and Italy.
As a working mother of two boys juggling offices in different time zones, Saloni designs from an innate sense of what her customers need and desire. The playful and effortless collections allow the wearer to seamlessly transition from a formal occasion, a dinner at home, or a far-flung travel destination. The brand’s signature shapes, textiles, and custom prints are crafted with love and care to be collected and cherished over time.