Launched in 2017 by Buenos Aires born Sofía Sanchez de Betak, CHUFY features ready-to-wear and accessories infused with the highest quality of fabrics in a vivid color palette of playful patterns. Inspired by her life of travels, Sofia’s bold and colorful designs draw from the vintage fabrics and traditional garments that she has collected worldwide over the years.
Each season of CHUFY focuses on a new destination and its culture, collaborating with artisans to imbue every piece with the authenticity of local craftsmanship. The brand embodies a woman, like Sofia, who lives to explore the world. CHUFY offers comfortable yet sophisticated pieces that can be worn anywhere.
CHUFY values sustainability and works incredibly hard to ensure that their process of production is transparent and traceable.
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