Aish

Nupur Goenka is the Founder and Creative Director of AISH. She graduated from Tisch School of the Arts (NYU). She launched AISH in 2011, drawing inspiration from her love of textiles. Born and raised in India, Nupur’s early years were spent in community style living in a large Indian family. This encouraged inclusive play, being creative with fewer resources and a quiet sense of content, independent of individual identity. Nupur has carried these intuitive lessons all through her life, travels and business: Feeling like a local, being at ease about being different..

At AISH they work with the textile craft communities of India. Where entire families work on the same 10 meters of fabric. Where no single person is struggling to take credit for the work. Where the craft is bigger than the craftsman, and the end product is venerated as a piece of art, not just as a piece of cloth. This philosophy has guided them in how they design, produce and present their wares. Various skills of dyeing, weaving and embroidery come together harmoniously to create fine and luxurious handmade products.

 AISH textiles have found their place across the globe in various cultures and activities, from Bombay to New York, Colombo to California and all the way to Tokyo.