Imagined by Yves Chareton in the United States in 1979, the Hartford project revisits American wardrobe classics, bringing them a twist of modernity. A decisive meeting was to launch the adventure when a New York manufacturer sold him old stocks of Oxford and chambray fabric that were impossible to find on the market and which were ideal to make the first vintage-inspired Hartford shirts.
Since then, the brand has kept pace with the times while preserving its cherished family values. By mixing European influences with a very west coast casual style, the brand quickly gained cult status on both sides of the Atlantic. It’s not surprising that Bruce Springsteen and Eric Clapton soon became unconditional fans…
Hartford collections are steeped in the spirit of the 60s, from California to the Hamptons, from folk-rock to the beginnings of surfing. They are also impregnated with the images of the creator’s childhood home in the Landes region of France, tucked between the Atlantic Ocean and its wild dunes. Hartford became the brand for lovers of the sea and adepts of a chic and casual lifestyle.
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